The SnowBank


Little flakes adding up to a big bank of actionable solutions


Innovative new perspectives

Relevant and timely topics

Learnings directly from the field

Knowledge you can use right now

Take action to improve what you're doing

Row of hardcover books on a shelf, shown in soft focus with dark spines and muted colors
Finger pressing blue button with phone, envelope, @, and keyboard icons on a computer keyboard

The SnowBank


Little flakes adding up to a big bank of actionable solutions


Innovative new perspectives

Relevant and timely topics

Learnings directly from the field

Knowledge you can use right now

Take action to improve what you're doing

Row of hardcover books on a shelf, shown in soft focus with dark spines and muted colors
Finger pressing blue button with phone, envelope, @, and keyboard icons on a computer keyboard

BROWSE POSTS   FIND KNOWLEDGE

People collaborating around laptops at a bright office table with papers, coffee, and plants.

When Startups Give Accountability Without Authority

By Snowflake Consulting • August 25, 2026
We see startups with so many layers of leadership it’s almost absurd. What possible reason is there to hire an experienced Director, only to bury her in bureaucracy?
Hand holding a glowing water droplet icon over digital circuit graphics

The Future of the Water Workforce

By Snowflake Consulting • August 21, 2026
The water workforce is aging, and young talent is not arriving quickly to close impending gaps. Finding ways to get needed skills for future demands is critical.
Autumn forest with a forked dirt path and yellow-orange trees

The Next Road We Travel

By Tom Morley • August 19, 2026
Gain insights on resilience & support from a consultant's journey through family crisis. Contact us for guidance today!
Smiling Black woman with short silver hair in a white shirt at an office desk.

The Future Is Yours, Mature Job Seeker

By Millree Williams • September 12, 2025
Learn how mature job seekers can leverage their experience and skills to thrive in the job market. Start showcasing your value today!
Woman in glasses sits at a desk in front of a laptop, hands clasped, looking at the screen.

Embrace the "Gray": Ageism is Limiting Your Company's Potential

By Snowflake Consulting • September 4, 2025
Everything beneficial about hiring for key roles starts with abandoning the assumption that "older" means "less relevant" in today's world. It's simply not true. The companies that abandon their preconceptions are the ones that will succeed in the future.
A partially submerged iceberg peeks through the top of the water

What's Beneath Your Organization's Challenges?

By Rachel Marvin - Fellow, Marketing • April 12, 2024
Identify root causes of performance issues. Use Root Cause Analysis for sustainable solutions. Contact us for expert consulting!
Waiting room

Video: Expanding Coverage to Increase Your Non-profit's Impact

By Snowflake Consulting • March 19, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
A volunteer serves food in a soup kitchen

Seven Steps to Draw People in Need to Non-profits Providing Help

By Snowflake Consulting • February 22, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
A diverse group of adults holding a sign depicting attributes of non-profits.

Increasing Non-profit Impacts by Helping More People

By Snowflake Consulting • February 19, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
The north star shinning bright in the night sky.

Hope, Anticipation, Joy, Peace

By Snowflake Consulting • December 21, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.
People collaborating around laptops at a bright office table with papers, coffee, and plants.

When Startups Give Accountability Without Authority

By Snowflake Consulting • August 25, 2026
We see startups with so many layers of leadership it’s almost absurd. What possible reason is there to hire an experienced Director, only to bury her in bureaucracy?
Hand holding a glowing water droplet icon over digital circuit graphics

The Future of the Water Workforce

By Snowflake Consulting • August 21, 2026
The water workforce is aging, and young talent is not arriving quickly to close impending gaps. Finding ways to get needed skills for future demands is critical.
Autumn forest with a forked dirt path and yellow-orange trees

The Next Road We Travel

By Tom Morley • August 19, 2026
Gain insights on resilience & support from a consultant's journey through family crisis. Contact us for guidance today!
Smiling Black woman with short silver hair in a white shirt at an office desk.

The Future Is Yours, Mature Job Seeker

By Millree Williams • September 12, 2025
Learn how mature job seekers can leverage their experience and skills to thrive in the job market. Start showcasing your value today!
Woman in glasses sits at a desk in front of a laptop, hands clasped, looking at the screen.

Embrace the "Gray": Ageism is Limiting Your Company's Potential

By Snowflake Consulting • September 4, 2025
Everything beneficial about hiring for key roles starts with abandoning the assumption that "older" means "less relevant" in today's world. It's simply not true. The companies that abandon their preconceptions are the ones that will succeed in the future.
A partially submerged iceberg peeks through the top of the water

What's Beneath Your Organization's Challenges?

By Rachel Marvin - Fellow, Marketing • April 12, 2024
Identify root causes of performance issues. Use Root Cause Analysis for sustainable solutions. Contact us for expert consulting!
Waiting room

Video: Expanding Coverage to Increase Your Non-profit's Impact

By Snowflake Consulting • March 19, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
A volunteer serves food in a soup kitchen

Seven Steps to Draw People in Need to Non-profits Providing Help

By Snowflake Consulting • February 22, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
A diverse group of adults holding a sign depicting attributes of non-profits.

Increasing Non-profit Impacts by Helping More People

By Snowflake Consulting • February 19, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
The north star shinning bright in the night sky.

Hope, Anticipation, Joy, Peace

By Snowflake Consulting • December 21, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.
People collaborating around laptops at a bright office table with papers, coffee, and plants.

When Startups Give Accountability Without Authority

By Snowflake Consulting • August 25, 2026
We see startups with so many layers of leadership it’s almost absurd. What possible reason is there to hire an experienced Director, only to bury her in bureaucracy?
Hand holding a glowing water droplet icon over digital circuit graphics

The Future of the Water Workforce

By Snowflake Consulting • August 21, 2026
The water workforce is aging, and young talent is not arriving quickly to close impending gaps. Finding ways to get needed skills for future demands is critical.
Autumn forest with a forked dirt path and yellow-orange trees

The Next Road We Travel

By Tom Morley • August 19, 2026
Gain insights on resilience & support from a consultant's journey through family crisis. Contact us for guidance today!
Smiling Black woman with short silver hair in a white shirt at an office desk.

The Future Is Yours, Mature Job Seeker

By Millree Williams • September 12, 2025
Learn how mature job seekers can leverage their experience and skills to thrive in the job market. Start showcasing your value today!
Woman in glasses sits at a desk in front of a laptop, hands clasped, looking at the screen.

Embrace the "Gray": Ageism is Limiting Your Company's Potential

By Snowflake Consulting • September 4, 2025
Everything beneficial about hiring for key roles starts with abandoning the assumption that "older" means "less relevant" in today's world. It's simply not true. The companies that abandon their preconceptions are the ones that will succeed in the future.
A partially submerged iceberg peeks through the top of the water

What's Beneath Your Organization's Challenges?

By Rachel Marvin - Fellow, Marketing • April 12, 2024
Identify root causes of performance issues. Use Root Cause Analysis for sustainable solutions. Contact us for expert consulting!
Waiting room

Video: Expanding Coverage to Increase Your Non-profit's Impact

By Snowflake Consulting • March 19, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
A volunteer serves food in a soup kitchen

Seven Steps to Draw People in Need to Non-profits Providing Help

By Snowflake Consulting • February 22, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
A diverse group of adults holding a sign depicting attributes of non-profits.

Increasing Non-profit Impacts by Helping More People

By Snowflake Consulting • February 19, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
The north star shinning bright in the night sky.

Hope, Anticipation, Joy, Peace

By Snowflake Consulting • December 21, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.